Guides / CBT therapist

Guide for CBT therapists

CBT therapist? Want people to understand therapy before they call?

You explain thoughts, feelings and behaviours for a living. Short videos let you explain them to people who have never sat in a therapy room: one small idea per video, on YouTube Shorts, TikTok and Reels. No camera, no editor, no editing skills. This page gives you the prompt, 30 video ideas and a ready first script.

Write my first CBT video free → Get the CBT prompt
5 watermark-free videos a day, freeNo card74 languages

We get it

You're a CBT therapist, not a video editor. You don't need to become one.

You can spot a thinking trap in one sentence and explain the cognitive triangle with a napkin and a pen. But video probably felt like a different job: cameras, lighting, timelines, captions, music. So it stayed on the "someday" list.

With jajavideo you write (or let AI write) what you want to say. That's it. The built-in director splits it into scenes, picks a visual for every sentence, adds a natural voice-over, music and animated captions. You don't need to be a good speaker or writer either. The prompt on this page writes the scripts from your expertise. You just check that the ideas are accurate and within your professional guidelines.

These videos share general information, not personal advice.

What you thought video needsWhat jajavideo needs
A camera and good lighting
Nothing. It's faceless
Hours in an editing app
One paste, a couple of minutes
Writing scripts from scratch
The prompt on this page
A voice you're happy with
300+ natural voices
A budget for an editor
5 free videos a day

Why video works for CBT therapists

Most people don't know what CBT is. A 40-second video can explain it.

People often wait months before contacting a therapist, partly because they don't know what happens in a session. Video lets them learn from you before they ever pick up the phone.

Did you know? 9 in 10 US teens use YouTube, and 61% use TikTok every day.

Source: Pew Research Center, 2025

Did you know? 78% of US YouTube viewers say YouTube has the most trusted creators for product recommendations.

Source: Google / Kantar, 2025

Did you know? 105 trials A review of 105 randomized trials found that adding video to teaching strongly improves learning.

Source: Noetel et al., Review of Educational Research, 2021

Lower the fear of the first session

A short video about what a first CBT session looks like answers a question many people are too nervous to ask. That can make the first call easier.

Show how you think

Anyone can list qualifications. A video where you explain one small idea clearly shows how you work and whether your style fits them.

Make the invisible visible

The cognitive triangle is hard to picture. A short that walks through one example makes the idea concrete for someone who has never heard the term.

Reach people in their own language

jajavideo speaks 74 languages, so you can explain the basics to communities that rarely see a therapist talk about them.

See it before you try it

The whole process in one short tutorial

  • Signing up with Google in about 10 seconds
  • Pasting one script, or many with AAA in Bulk
  • Asking Jaja to write a script for you
  • Choosing a language, voice and caption style
  • Downloading the finished vertical video

Step by step

From zero to a week of CBT videos in one sitting

Copy the CBT prompt below

Add your name or practice, your city or online area, and who you usually work with. Your details go straight into the prompt.

Paste it into Claude, ChatGPT or Gemini

You get 10 scripts, each explaining one small, accurate CBT idea, each opening with a hook and ending with your name.

Check every script like you'd check a session plan

You're the expert. Remove anything that sounds like personal advice, add your own wording, keep it general. Five minutes.

Paste all 10 into jajavideo's Bulk tab

Sign up free, open Bulk, paste. The AAA lines split them into 10 separate videos.

Pick a voice, press Generate, then post or schedule

Each video is a vertical MP4 for Shorts, TikTok, Reels and Facebook. Post them at your own pace, or schedule them on the platforms so one goes live each week while you work.

The format

Plain text, a Title: line, AAA between scripts

No scenes, no visual directions. Just what should be said. This is exactly what you paste:

Paste into jajavideo → Bulk
Title: CBT basics: why "just think positive" doesn't work
Have you ever told someone to just think positive and watched their face fall? It's not that they don't want to feel better. It's that the instruction skips a step. In CBT we look at what a thought actually is: a guess your brain makes, often very fast, often without checking. If the guess is "they didn't reply because they're annoyed with me", your body reacts as if it's true. So instead of replacing the thought with a happy one, we test it. What else could explain the silence? What's the evidence for and against? That's a small, learnable skill, and it tends to stick better than a slogan. Curious how it works? Search ClearPath CBT on Google.
AAA
Title: CBT basics: the thought record in plain words
...
AAA
Title:

Topic: hook. Never read aloud. Tells viewers and YouTube what the video is about.

Text

90–130 words of narration. One tip, one concrete detail, short spoken sentences.

Credit

Your name, last sentence. Read by the voice-over, so write sites as words: "yourbusiness dot com".

AAA

Alone on a line between scripts. Ten scripts, ten videos, one paste.

Copy, paste, done

The CBT prompt: 10 expert scripts in one go

Fill in your details. The prompt updates as you type. Copy it into any AI chat and paste the answer straight into jajavideo.

Prompt for Claude · ChatGPT · Gemini
You are an expert short-form video scriptwriter and an experienced CBT therapist. Write 10 scripts for faceless YouTube Shorts, TikTok and Reels for a CBT therapist.

About me:
- Name or practice: [YOUR NAME OR PRACTICE]
- City or area: online, no specific city
- Who I usually work with: adults with anxiety and low mood
- My focus: anxiety, worry and panic
- Language of the scripts: English

Rules for every script:
1. Explain ONE small, accurate idea from CBT that a member of the public can understand and use as general information. No diagnosis, no personal advice, no promises of recovery.
2. The first sentence is the hook: a common misunderstanding, a myth, or a real question people ask before starting therapy. It must keep the viewer watching past the first 3 seconds.
3. 90 to 130 words of flowing spoken narration (about 30 to 50 seconds). Plain language, short sentences. No jargon without a one-line explanation. No scene directions, emojis, lists or headings.
4. Include one concrete detail: a number, a name for a technique, a real everyday situation, a small example.
5. Stay within professional advertising rules: no claims that therapy cures or guarantees results, no before-and-after promises, no testimonials, no advice to stop medication or treatment. Encourage people to speak to a qualified professional about their own situation.
6. End with this sentence: "Curious how it works? Search [YOUR NAME OR PRACTICE] on Google.". Write any website as words, for example "example dot com".
7. Each script covers a different topic. Mix myths, common questions, quick how-tos, everyday examples and what a first session looks like.

Format (follow exactly):
- Start each script with one line: Title: [topic]: [hook]. The title is not read aloud.
- Then the narration as one paragraph.
- After each script, a line that contains only AAA.

Output only the 10 scripts in this format, nothing before or after. I will paste them straight into jajavideo.

Need the next batch? Reply in the same chat: "Write 10 more, completely different topics."

Where to paste it, and what happens next

  1. Copy the prompt

    Fill in your details above, then press Copy prompt.

  2. Paste it into an AI chat

    Open any AI chat in a new tab, paste the prompt and send it. You get 10 scripts back.

    ChatGPT ↗Claude ↗Gemini ↗DeepSeek ↗

  3. Paste the answer into jajavideo

    Copy the AI's whole answer, open the Bulk tab in jajavideo and paste it. You get 10 finished videos.

    Open jajavideo →
Watch: prompt → AI chat → Bulk tab → 10 videos (70 seconds, with sound)

Made with this prompt

Three real CBT videos, made on jajavideo

Each one is a single idea, a natural voice, a visual for every sentence and the credit at the end. Open a script to read exactly what was pasted.

Video 1 · Why "just think positive" doesn't work

Read the script

Title: CBT basics: why "just think positive" doesn't workHave you ever told someone to just think positive and watched their face fall? It's not that they don't want to feel better. It's that the instruction skips a step. In CBT we look at what a thought actually is: a guess your brain makes, often very fast, often without checking. If the guess is "they didn't reply because they're annoyed with me", your body reacts as if it's true. So instead of replacing the thought with a happy one, we test it. What else could explain the silence? What's the evidence for and against? That's a small, learnable skill, and it tends to stick better than a slogan. Curious how it works? Search ClearPath CBT on Google.

Video 2 · The thought record in plain words

Read the script

Title: CBT basics: the thought record in plain wordsPeople hear "thought record" and picture homework the size of a tax form. It's simpler than that. A thought record is a short note you make when a feeling spikes. Four lines: the situation, the thought that went through your mind, the feeling and how strong it was from one to ten, and then one question. What else could be true here? That's it. The point isn't to argue with yourself. It's to slow down a moment that usually happens at full speed. Most people find that writing the thought down makes it look different from how it felt in their head. That gap is where the work starts. Want to understand the method? Search ClearPath CBT on Google.

Video 3 · What a first CBT session actually looks like

Read the script

Title: First session: what actually happens in a first CBT sessionA lot of people put off calling a therapist because they don't know what the first session will be like. So here's the plain version. A first CBT session is mostly questions and listening. What's been happening, what you'd like to be different, and what you've already tried. You don't need to prepare anything. You don't need to have your thoughts in order. The therapist is there to help you put words on the problem and agree on a first small step, not to judge you or test you. If it doesn't feel like a fit, that's useful information too, and it's fine to say so. Thinking about a first session? Search ClearPath CBT on Google.

Never run out

30 CBT video ideas people actually search for

Each one is a full video. Paste any line into the prompt, or into Jaja inside jajavideo, and ask for a script.

Mistakes
  1. Treating a thought as a fact
  2. Trying to stop anxious thoughts by force
  3. Avoiding everything that feels uncomfortable
  4. Replaying a worry instead of testing it
  5. Waiting until you feel ready to start
  6. Doing the homework once and giving up
  7. Using reassurance as a safety behaviour
  8. Explaining CBT with jargon only
  9. Setting a goal of "never feeling anxious"
  10. Keeping the same unhelpful habit for years
Myths and client questions
  1. "Is CBT just positive thinking?"
  2. "How many sessions will I need?"
  3. "Does CBT work for worry and panic?"
  4. "Will the therapist tell me what to do?"
  5. "Is it all homework?"
  6. "Can CBT help with sleep?"
  7. "What if I don't know what I'm feeling?"
  8. "Do I have to talk about my childhood?"
  9. "Is online CBT as good as in person?"
  10. "What happens in a first session?"
Quick how-tos
  1. Name a thinking trap in one sentence
  2. Try a thought record in four lines
  3. Use a worry window instead of all-day worry
  4. Build a small exposure step you can actually do
  5. Notice a safety behaviour and swap it
  6. Use the cognitive triangle on one real moment
  7. Rate a feeling from one to ten and check again later
  8. Set a behavioural experiment for the week
  9. Wind down before bed with a simple routine
  10. Ask a therapist the right first questions

Your CBT instinct applies here too

What makes a Short get watched

Think of it as a session plan for 40 seconds. The first line is your opening question, and one idea is plenty.

The first 3 seconds are your opening question

Open with the misunderstanding or the question people are afraid to ask. If the first sentence doesn't earn the next ten seconds, nothing after it is seen.

Title as Topic: hook

"CBT basics: why 'just think positive' doesn't work" tells the viewer and the platform exactly who it's for.

One idea per video

Same rule as one agenda item per session. Three concepts in 40 seconds means none of them lands.

Help first, credit last

No "Book a session now!" openers. The idea earns attention. Your name in the last line gives people a way to find you when they're ready.

Stay general and careful

Share general information, not personal advice. No promises of recovery, no before-and-after claims, no telling anyone to stop treatment. Say clearly that a video is not therapy.

Post at your own pace

You tell clients that change takes time. An audience works the same way. Make a batch in one sitting, schedule them, and let them work while you see clients.

Think bigger

More than marketing: new ways to earn with video

When a finished video costs you a couple of minutes, video stops being a cost and becomes something you can offer.

Add a short video series to your practice

People want to understand therapy before they commit. Offer a series of short explainer videos as part of your practice's online presence: you write the ideas with the prompt, jajavideo makes the videos, and you publish them under your practice name. Commercial use is included on every plan, and on Unlimited you can put your own logo on the videos.

Example: 12 explainer videos a month = 12 useful posts
Your cost on Unlimited: $27 a month in total
Your time: checking the scripts, not editing video

Support group programmes and workshops

Running a psychoeducation group or a workshop? Short videos before and after help people arrive prepared and remember the key ideas.

Reach people in their own language

jajavideo speaks 74 languages, so you can explain the basics to communities that rarely see a therapist talk about them.

Resources for referrers

GPs, schools and employers often struggle to explain what CBT is. A short, accurate video you can share makes the referral conversation easier.

A calm, professional presence

A steady stream of clear, careful videos builds familiarity. When someone finally feels ready to look for a therapist, your name is already known to them.

Try it now, no signup

Let Jaja write your first CBT video

Jaja is jajavideo's script assistant. Tell it your name and who you work with, and it writes your first CBT script right here. Like it? Turn it into a finished video in one click.

You can ask Jaja for more scripts, other topics or other languages after you sign up. Free accounts get 5 watermark-free videos every day.

JajaScript assistant
Hi! I write Shorts scripts for CBT therapists. What's your name or practice, and who do you usually work with? I'll write your first video.

Price

Cheaper than one hour of a freelance editor

Free

$0
  • 5 watermark-free videos a day (≈150 a month)
  • Unlimited after that, with a small credit
  • No card

Unlimited

$27/month
  • Unlimited videos, no watermark
  • Your own logo
  • Priority queue, Bulk mode

Unlimited + Long

$47/month
  • Everything in Unlimited
  • Landscape videos up to 4 minutes
  • Top queue priority

Paid plans are monthly PayPal subscriptions you can cancel any time. The free plan needs no credit card.

Never made a video before? Start here

Every question a first-timer asks, answered

You've never edited a video and never used a system like this. That's fine. Most people who use jajavideo hadn't either. Pick any question below. Can't find yours? Ask Jaja, our agent.

Getting started

I have never edited a video in my life. Can I really do this?

Yes. You never open an editing program, never cut anything and never touch a timeline. You paste text into a box, pick a voice, and press Generate. jajavideo does every video step for you: it splits your text into scenes, picks a picture or clip for every sentence, records the voice-over, adds music and puts animated captions on screen. If you can copy and paste, you can make a video.

What exactly do I need before I start?

Three things: an email or Google account to sign up, a few sentences about a CBT topic (or the prompt on this page to write them), and a few minutes. No camera, microphone, software, design skills or credit card.

How do I sign up?

Go to jajavideo.com and press "Continue with Google". It takes about 10 seconds. You can also sign up with an email address. No card is asked for.

What's the very first thing I should do after I sign up?

Make one test video before anything else. Open the dashboard, stay on the Single tab, and paste this:

Title: CBT tip: the thought is not the fact
A thought is not a fact, even when it feels completely true. That is the whole idea behind cognitive behavioural therapy. Next time you catch yourself thinking something like I always mess this up, write the thought down word for word. Then ask one question: what is the actual evidence for it, and what is the evidence against it? You are not arguing with yourself, you are just checking. Most people find the thought loosens a little once it is on paper. If low mood or anxiety is affecting your daily life, speak to a qualified professional. Search Clearwater CBT on Google.

Choose English and any voice, press Generate, and in a couple of minutes you'll see your first finished video. After that, everything else on this page will make sense.

How long until I have my first video?

Usually a couple of minutes per video. If many people are making videos at the same moment it can take a bit longer. You can close the tab: you'll get an email the moment it's ready.

Do I need to install anything?

No. Everything runs in your browser, on a computer or a phone.

Scripts: what the video says

What is a "script"?

Just the words the voice will say in the video. Nothing technical. For a 30–50 second video that's about 90–130 words, roughly one short paragraph.

I'm not a writer or a speaker. Who writes the scripts?

You don't have to. You have three easy options. One: copy the CBT prompt on this page into Claude, ChatGPT or Gemini, and it writes 10 scripts for you. Two: inside jajavideo, type one line like "a tip about spotting unhelpful thinking patterns" and press ✨ Write script. Three: ask Jaja, the script assistant, for ideas in plain words. Your only job is to read the result and make sure the CBT advice is accurate and appropriate for a general audience.

What's the "Title:" line for?

It names your video so you can find it later. It is never read aloud and never shown in the video. Use the pattern Topic: hook, for example Title: CBT tip: why "I always fail" is a thinking trap.

Do I write anything about the pictures or scenes?

No. Write only what should be said. jajavideo's built-in director reads your sentences and chooses a matching visual for each one by itself.

How do I make people contact me at the end?

Make the last sentence your credit, for example "Search Clearwater CBT on Google." The voice reads it out. If you mention a website, write it as words, "clearwatercbt dot com", so the voice says it correctly. Jaja can also add the ending for you if you tell it your practice name or phone number.

Can I fix a word or a sentence the AI wrote?

Of course. It's just text. Change anything before you paste it into jajavideo. If you notice a problem after the video is made, edit the text and make it again.

What if I run out of ideas?

Use the 30 ideas on this page, write down the questions your clients bring to their first session, or reply to the AI in the same chat: "Write 10 more, completely different tips." You can also paste one of your own blog posts and ask for five scripts based on it.

Bulk: many videos in one paste

What is Bulk, in simple words?

Bulk lets you paste several scripts at once and get a separate video for each one. Instead of making ten videos one by one, you paste ten scripts in one go and come back to ten finished videos.

How does jajavideo know where one video ends and the next starts?

Put a line with only AAA between scripts. Each script starts with its own Title: line. Here is the smallest possible example, 3 scripts that become 3 videos:

Title: CBT tip: name the thinking trap
When you feel anxious, the thoughts in your head often follow a pattern. One common one is catastrophising, where your mind jumps straight to the worst possible outcome. Another is mind reading, where you assume you know what other people are thinking about you. You do not have to fight the thought. Just notice which pattern it fits, and give it a name. Naming it creates a little distance. If anxiety is affecting your daily life, speak to a qualified professional. Search Clearwater CBT on Google.
AAA
Title: CBT myth: therapy is just talking about your childhood
CBT is not about spending months on your childhood. It is a structured, practical approach that focuses on how your thoughts, feelings and actions connect right now, in the present. You and your therapist look at a specific situation that is bothering you and work out what keeps it going. That is why it is often short-term and goal-focused. It is not the right fit for everyone, and a good therapist will tell you that honestly. Search Clearwater CBT on Google.
AAA
Title: CBT tip: one small behavioural experiment
If you avoid something because you are sure it will go badly, try a small behavioural experiment instead of a big leap. Write down what you predict will happen, then do one tiny version of the thing and record what actually happened. The gap between your prediction and the real result is where the useful learning lives. Keep the step genuinely small, so it feels doable rather than frightening. If you are struggling with anxiety or low mood, speak to a qualified professional. Search Clearwater CBT on Google.

Real scripts should be longer (90–130 words), but that's the whole idea: Title, text, AAA, repeat.

Where do I paste them?

In the dashboard, click the Bulk tab (next to Single), paste everything into the big box, choose the language and voice, and press Generate. All videos use the same voice and caption style.

Do I have to write "AAA" myself?

No, if you use the prompt on this page. It already tells the AI to put AAA between scripts, so you copy the AI's answer and paste it as it is.

I forgot the AAA lines. What happens?

If each script starts with its own "Title:" line, jajavideo still splits them correctly. AAA is simply the safest way to be sure.

Can I mix languages in one Bulk paste?

It's best to paste one language at a time, so every video gets a voice that matches. Make the English batch, then the Spanish batch.

Where do I find all the videos afterwards?

On your Videos page. Each one appears as soon as it's ready, and you get an email when they're done. Download them any time within 30 days.

The video itself

Will my face or voice be in the video?

No. The videos are faceless: real images and short clips, a natural AI voice-over, music and captions. Nobody appears on camera, and you never record your voice. That also means you never have to show a client, a session or anything confidential on screen.

Can I choose the voice and the captions?

Yes. Choose from 300+ natural voices in 74 languages, and from 5 caption styles: Classic, Karaoke, Word Pop, Box Highlight or Two-line.

What if I don't like how a video came out?

Press "Make it again — free". It's made again from the same script with fresh visuals, and it never counts against your free videos.

How long can a video be?

Shorts can run up to about 3 minutes of narration, but 30–60 seconds usually works best. The Unlimited + Long plan adds landscape YouTube videos up to 4 minutes.

What format is the video?

A vertical 1080×1920 MP4, the standard size for YouTube Shorts, TikTok, Instagram Reels and Facebook. Make it once, post it everywhere.

Will faceless videos make me look less professional?

Not when each video teaches one clear, accurate idea. People judge a short by whether it was worth their time. A calm, well-explained CBT tip with your practice name at the end reads as expertise, not as a gimmick.

Posting & scheduling

Do I have to post a video every day?

No. Post at the pace that suits you. The simple rule is: the more useful videos you put out, the more potential clients learn your name. Two or three a week is a fine start. Steady beats occasional bursts.

I don't have time to upload every day. What can I do?

Schedule them. Make a batch of videos in one sitting with Bulk, then use the scheduling tools that the platforms already give you for free, so one video goes live each day (or every other day) while you work.

  • YouTube: upload in YouTube Studio and choose "Schedule" instead of "Public", then pick the date and time.
  • Instagram and Facebook: Meta Business Suite lets you schedule Reels ahead of time.
  • TikTok: on the TikTok website you can set a future posting time when you upload.

One hour on Sunday can fill the whole week. Platform menus change from time to time, so look for the "Schedule" option when you upload.

Where should I post first?

Start with one platform you already use or where your clients are, often YouTube Shorts or Instagram. Once that's a habit, post the same videos on the others. They're already the right size.

What should I write in the description?

One or two sentences about the tip, your business name, and how to contact you. On YouTube, add a link to your website if your channel allows links.

Does jajavideo upload the videos for me?

No. You download each video and post it yourself, so you stay in control of your accounts.

Results

How soon will I get clients from this?

Nobody can promise that, and we won't. Like any steady marketing, video builds up over time. Give it a few months, look at which topics get watched, and make more like those.

How do I know what's working?

Each platform shows you views and how long people watched. Look for videos that keep people watching past the first few seconds, and repeat their topic and opening style.

My first videos got few views. Did I do something wrong?

Probably not. New accounts often start slowly while the platform learns who your videos are for. Keep posting at your own pace, make your first sentence stronger, and keep each video to one clear tip.

Do these videos help people find my practice?

They add visibility on YouTube, social platforms and your Google Business Profile, and can help people understand what CBT actually involves before they get in touch. No video guarantees enquiries, so don't promise that to anyone. These videos share general information, not personal advice.

Clients & business

Can I make videos for my clients and charge for them?

Yes. Commercial use is included on every plan, so you can publish videos on your practice's accounts, or make educational videos for organisations you work with. Keep the content general and educational, and follow the advertising rules for your profession and where you work.

Can I put my own logo on the videos?

Yes, on the Unlimited plans. Every video is watermark-free, or carries your own logo if you want it.

Can I make videos in my clients' languages?

Yes, in 74 languages including right-to-left ones like Arabic, Persian and Urdu. Ask the prompt to write in that language, then pick a voice in the same language.

Free plan & price

Is it really free?

Yes. Every day you get 5 completely watermark-free videos, about 150 a month, with no card. After those 5, you can keep making videos with a small "Made with jajavideo" credit.

When do my 5 free videos reset?

Every day at 00:00 UTC.

Do failed videos or redos count?

No. Only finished videos count, and "Make it again" is always free.

What do the paid plans add?

Unlimited ($27/month): unlimited watermark-free videos, your own logo, priority in the queue. Unlimited + Long ($47/month): everything in Unlimited plus landscape videos up to 4 minutes. Both are monthly PayPal subscriptions you can cancel any time.

Ask our agent

Questions about making videos as a CBT therapist? Ask.

Never made a video? Not sure what to write, how Bulk works or how to schedule? Ask Jaja in your own words. It knows jajavideo and it knows what CBT therapists need.

JajaAnswers questions for CBT therapists
Hi! Ask me anything about making videos for your CBT practice: getting started, scripts, Bulk, scheduling, staying within professional guidelines or the free plan.

A better way to get clients

Don't work harder — work smarter.

Let your videos bring you clients, and let the clients come to you.

Did you know? 84% of American adults use YouTube, and about half use it every day. Source: Pew Research Center, 2025

Your first 5 videos are free today

You explain how the mind works for a living. Let people hear it.

You're an expert in your field. Short videos are one of the calmest, clearest ways to show it, and you don't need to be a speaker or a writer: the prompt writes the words, jajavideo makes the video.

Start free →
🏪 Have a website? Get 3 ready-made videos for your business in 60 seconds, free →

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