Guides / Executive coach

Guide for executive coaches

Executive coach? Want senior clients without showing your face?

You help leaders think clearly under pressure. Here is how to get them to find you: short videos with one leadership idea each, posted on YouTube Shorts, TikTok and Reels. No camera, no editor, no editing skills. This page gives you the prompt, 30 video ideas and a ready first script.

5 watermark-free videos a day, freeNo card74 languages

We get it

You're an executive coach, not a video editor. You don't need to become one.

You can hear the real issue behind what a leader says in the first ten minutes of a session. But video probably felt like a different job: cameras, lights, timelines, cutting, captions, music. So it stayed on the "someday" list.

With jajavideo you write (or let AI write) what you want to say. That's it. The built-in director splits it into scenes, picks a visual for every sentence, adds a natural voice-over, music and animated captions. You don't need to be a good speaker or writer either. The prompt on this page writes the scripts from your expertise. You just check that the advice sounds like you.

What you thought video needsWhat jajavideo needs
A camera and good lighting
Nothing. It's faceless
Hours in an editing app
One paste, a couple of minutes
Writing scripts from scratch
The prompt on this page
A voice you're happy with
300+ natural voices
A budget for an editor
5 free videos a day

Why video works for executive coaches

Senior leaders don't hire a coach from a bio. They hire one they've already heard.

A leader deciding on a coach is cautious. They want to know how you think before they book a call. Short videos let them hear your thinking, not just read about it.

Did you know? 54% of Americans now get news through social and video networks, more than through TV (50%).

Source: Reuters Institute, Digital News Report, 2025

Did you know? 82% of video marketers say video increased traffic to their website.

Source: Wyzowl, State of Video Marketing, 2026

Did you know? 93% of video marketers say video helps people understand their product or service.

Source: Wyzowl, State of Video Marketing, 2026

Trust before the chemistry call

A leader who has watched ten of your clips already has a feel for how you work. The intro call becomes a conversation, not a pitch.

You stand out in a crowded field

Many coaches describe themselves with the same words. Very few show their thinking in short, specific videos. That difference is what gets remembered.

Explain the invisible

Coaching is hard to see. A short that names the exact sentence a manager should say in a hard conversation makes the value concrete.

Reach leaders where they already scroll

Your next client is on LinkedIn at lunch and on their phone at night. Short videos give you more places to be found, and you can point people to them from your profile and your proposals.

See it before you try it

The whole process in one short tutorial

  • Signing up with Google in about 10 seconds
  • Pasting one script, or many with AAA in Bulk
  • Asking Jaja to write a script for you
  • Choosing a language, voice and caption style
  • Downloading the finished vertical video

Step by step

From zero to a week of leadership videos in one sitting

Copy the executive coach prompt below

Add your name, your city or market, and who your clients are. Your details go straight into the prompt.

Paste it into Claude, ChatGPT or Gemini

You get 10 scripts, each teaching one specific leadership idea, each opening with a hook and ending with your name.

Check the advice like you'd check a client's plan

You're the expert. Fix anything that isn't how you'd say it or wouldn't fit a senior leader. Five minutes.

Paste all 10 into jajavideo's Bulk tab

Sign up free, open Bulk, paste. The AAA lines split them into 10 separate videos.

Pick a voice, press Generate, then post or schedule

Each video is a vertical MP4 for Shorts, TikTok, Reels and Facebook. Post them at your own pace, or schedule them on the platforms so one goes live each week while you coach.

The format

Plain text, a Title: line, AAA between scripts

No scenes, no visual directions. Just what should be said. This is exactly what you paste:

Paste into jajavideo → Bulk
Title: Leadership tip: the sentence that turns a complaint into a plan
A team member walks into your office and says the project is a mess. Most managers jump straight to fixing it, and the real problem stays hidden. Try one sentence first: "What have you already tried?" It does two things. It tells you what's been ruled out, and it moves the person from complaining to thinking. Then ask, "What would you do if I weren't here?" Nine times out of ten they already have a plan and were waiting for permission. You lose nothing by asking, and you gain a person who solves instead of reports. Want a simple framework for these conversations? Search Northline Executive Coaching on Google.
AAA
Title: Leadership tip: why your best performer goes quiet before they leave
...
AAA
Title:

Topic: hook. Never read aloud. Tells viewers and YouTube what the video is about.

Text

90–130 words of narration. One tip, one concrete detail, short spoken sentences.

Credit

Your name, last sentence. Read by the voice-over, so write sites as words: "yourbusiness dot com".

AAA

Alone on a line between scripts. Ten scripts, ten videos, one paste.

Did you know? 105 trials A review of 105 randomized trials found that adding video to teaching strongly improves learning.

Source: Noetel et al., Review of Educational Research, 2021

Copy, paste, done

The executive coach prompt: 10 expert scripts in one go

Fill in your details. The prompt updates as you type. Copy it into any AI chat and paste the answer straight into jajavideo.

Prompt for Claude · ChatGPT · Gemini
You are an expert short-form video scriptwriter and an experienced executive coach. Write 10 scripts for faceless YouTube Shorts, TikTok and Reels for an executive coach.

About me:
- Name or practice: [YOUR NAME OR PRACTICE]
- City or market: online, no specific city
- My ideal clients: newly promoted directors and VPs
- My focus: executive presence and communication
- Language of the scripts: English

Rules for every script:
1. Teach ONE specific, practical leadership idea that a senior leader can understand and try this week. No generic ads like "Want to be a better leader? Call me".
2. The first sentence is the hook: a common leadership mistake, a myth, or a real question a leader asks in a coaching session. It must keep the viewer watching past the first 3 seconds.
3. 90 to 130 words of flowing spoken narration (about 30 to 50 seconds). Plain language a busy director understands, short sentences. No jargon without a one-line explanation. No scene directions, emojis, lists or headings.
4. Include one concrete detail: an exact sentence to say, a number, a meeting situation, a real moment from working life.
5. Only advice that is sound today and respectful of the person. No promises of promotions, income or results, and no guarantees.
6. End with this sentence: "Want a simple framework for these conversations? Search [YOUR NAME OR PRACTICE] on Google.". Write any website as words, for example "example dot com".
7. Each script covers a different topic. Mix mistakes, myths, client questions, quick how-tos, difficult conversations and team dynamics.

Format (follow exactly):
- Start each script with one line: Title: [topic]: [hook]. The title is not read aloud.
- Then the narration as one paragraph.
- After each script, a line that contains only AAA.

Output only the 10 scripts in this format, nothing before or after. I will paste them straight into jajavideo.

Need the next batch? Reply in the same chat: "Write 10 more, completely different leadership topics."

Where to paste it, and what happens next

  1. Copy the prompt

    Fill in your details above, then press Copy prompt.

  2. Paste it into an AI chat

    Open any AI chat in a new tab, paste the prompt and send it. You get 10 scripts back.

  3. Paste the answer into jajavideo

    Copy the AI's whole answer, open the Bulk tab in jajavideo and paste it. You get 10 finished videos.

    Open jajavideo →
Watch: prompt → AI chat → Bulk tab → 10 videos (70 seconds, with sound)

Made with this prompt

Three real leadership videos, made on jajavideo

Each one is a single idea, a natural voice, a visual for every sentence and the credit at the end. Open a script to read exactly what was pasted.

Video 1 · The sentence that turns a complaint into a plan

Read the script

Title: Leadership tip: the sentence that turns a complaint into a planA team member walks into your office and says the project is a mess. Most managers jump straight to fixing it, and the real problem stays hidden. Try one sentence first: "What have you already tried?" It does two things. It tells you what's been ruled out, and it moves the person from complaining to thinking. Then ask, "What would you do if I weren't here?" Nine times out of ten they already have a plan and were waiting for permission. You lose nothing by asking, and you gain a person who solves instead of reports. Want a simple framework for these conversations? Search Northline Executive Coaching on Google.

Video 2 · Why your best performer goes quiet before they leave

Read the script

Title: Leadership tip: why your best performer goes quiet before they leaveThe quietest person in your team meeting might be the one closest to leaving. When a strong performer stops pushing back, stops asking for more and agrees with everything, that's not calm. It's often disengagement. Most managers read it as a good sign, because the friction is gone. Ask them one direct question this week: "What's one thing about your work you'd change if you could?" Then stay quiet and let them answer. If they say nothing, that tells you something too. Notice the silence before it becomes a resignation. Want a short guide to spotting disengagement early? Search Northline Executive Coaching on Google.

Video 3 · The question that stops a leader overthinking

Read the script

Title: Decision tip: the question that stops a leader overthinkingYou've been going over the same decision for a week. More data isn't helping, and the delay is starting to cost you. Here's a question I use with directors: "If I had to decide this by Friday, what would I choose?" Write the answer down. That's usually your real choice, and the extra time was just worry. Then ask, "What would make me change my mind?" If nothing comes up, decide now. If something does, go and check that one thing. You're not rushing. You're separating thinking from stalling. Want a simple decision checklist for your next call? Search Northline Executive Coaching on Google.

Never run out

30 leadership video ideas your clients actually search for

Each one is a full video. Paste any line into the prompt, or into Jaja inside jajavideo, and ask for a script.

Mistakes
  1. Giving feedback in the middle of a busy day
  2. Solving the problem before hearing it
  3. Skipping the one-to-one when you're busy
  4. Praising results and ignoring the effort behind them
  5. Saying "my door is always open" and never being there
  6. Delegating the task but not the decision
  7. Surprising someone in a performance review
  8. Talking more than listening in a first meeting
  9. Treating a quiet team member as a happy one
  10. Changing priorities without explaining why
Myths and client questions
  1. "Does coaching only work for struggling leaders?"
  2. "How is coaching different from mentoring?"
  3. "Can you coach someone who doesn't want to change?"
  4. "How long does executive coaching usually take?"
  5. "Will my company pay for coaching?"
  6. "Is coaching confidential from my boss?"
  7. "Do I need a coach or a therapist?"
  8. "Can coaching help a founder who's burning out?"
  9. "What actually happens in a first session?"
  10. "How do I choose between coaches?"
Quick how-tos
  1. Open a difficult conversation in three sentences
  2. Run a one-to-one that people look forward to
  3. Give feedback that lands without softening it
  4. Say no to a senior stakeholder and keep the relationship
  5. Prepare for a board presentation in 20 minutes
  6. Set priorities when everything feels urgent
  7. Ask for feedback as a senior leader
  8. Delegate a decision, not just a task
  9. Run a team meeting that ends with clear owners
  10. Protect your energy in a week of back-to-back calls

Your coaching instinct applies here too

What makes a leadership Short get watched

Think of it as a first coaching session in 40 seconds. The first line is the question that opens the conversation.

The first 3 seconds are your opening question

Open with the mistake, the myth or the real question a leader brings to a session. If the first sentence doesn't earn the next five seconds, nothing after it is seen.

Title as Topic: hook

"Leadership tip: why your best performer goes quiet before they leave" tells the viewer and the platform exactly who it's for.

One idea per video

Same rule as one goal per session. Three frameworks in 40 seconds means none of them sticks.

Give the exact words

Leaders don't need theory on a phone screen. They need the sentence to say. "What have you already tried?" is more useful than a paragraph about empowerment.

Help first, credit last

No "Want to be a better leader? Book a call!" openers. The idea earns attention. Your name in the last line earns the follow-up search.

Make a batch, post at your own pace

You tell clients that change takes time and steady practice. An audience works the same way. Record a batch in one sitting and schedule them when it suits your practice.

Think bigger

More than marketing: new ways to earn with video

When a finished video costs you a couple of minutes, video stops being a cost and becomes something you can offer.

Add a leadership video series to your programmes

Companies that book coaching often want something that reaches more managers than one-to-one sessions can. Offer a short video series on their own topics: you write the scripts with the prompt, jajavideo makes the videos, and you deliver them under the client's brand. Commercial use is included on every plan, and on Unlimited you can put your own logo on the videos.

Example: 4 corporate clients × 15 videos a month = 60 videos
Your cost on Unlimited: $27 a month in total
Your price: whatever a short leadership series is worth to each client

A free sample for a new corporate client

Send a prospect three short videos on the exact issue their managers mention in the first call. It shows your thinking faster than a proposal.

Turn your newsletter into Shorts

Paste an old article into the prompt and get five scripts from it. Same thinking, many more places to be found.

Coach leaders in their own language

Global teams work across languages. Make the same leadership idea in Spanish, Japanese or Arabic. jajavideo speaks 74 languages, so you can offer what most coaches can't.

Videos for your talks and workshops

Before a keynote or a workshop, post three clips on the theme. The room arrives already warmed up, and the organiser sees you can fill a room.

Try it now, no signup

Let Jaja write your first leadership video

Jaja is jajavideo's script assistant. Tell it your name and your clients, and it writes your first executive coaching script right here. Like it? Turn it into a finished video in one click.

You can ask Jaja for more scripts, other topics or other languages after you sign up. Free accounts get 5 watermark-free videos every day.

JajaScript assistant
Hi! I write Shorts scripts for executive coaches. What's your name or practice, and who are your clients? I'll write your first video.

Price

Cheaper than one hour of a freelance editor

Free

$0
  • 5 watermark-free videos a day (≈150 a month)
  • Unlimited after that, with a small credit
  • No card

Unlimited

$27/month
  • Unlimited videos, no watermark
  • Your own logo
  • Priority queue, Bulk mode

Unlimited + Long

$47/month
  • Everything in Unlimited
  • Landscape videos up to 4 minutes
  • Top queue priority

Paid plans are monthly PayPal subscriptions you can cancel any time. The free plan needs no credit card.

Never made a video before? Start here

Every question a first-timer asks, answered

You've never edited a video and never used a system like this. That's fine. Most people who use jajavideo hadn't either. Pick any question below. Can't find yours? Ask Jaja, our agent.

Getting started

I have never edited a video in my life. Can I really do this?

Yes. You never open an editing program, never cut anything and never touch a timeline. You paste text into a box, pick a voice, and press Generate. jajavideo does every video step for you: it splits your text into scenes, picks a picture or clip for every sentence, records the voice-over, adds music and puts animated captions on screen. If you can copy and paste, you can make a video about leadership.

What exactly do I need before I start?

Three things: an email or Google account to sign up, a few sentences about an executive coaching topic (or the prompt on this page to write them), and a few minutes. No camera, microphone, software, design skills or credit card.

How do I sign up?

Go to jajavideo.com and press "Continue with Google". It takes about 10 seconds. You can also sign up with an email address. No card is asked for.

What's the very first thing I should do after I sign up?

Make one test video before anything else. Open the dashboard, stay on the Single tab, and paste this:

Title: Executive presence: the meeting habit that undermines you
Here's a habit that quietly costs new executives credibility. In your first month, you answer every question in the room before anyone else can speak. It feels decisive, but your team reads it as a signal that their input doesn't matter. Try this instead. When a question comes up, count to five in your head and let someone else answer first. You'll learn more about your team, and they'll learn to think for themselves. Want help building that habit? Search Clearwater Executive Coaching on Google.

Choose English and any voice, press Generate, and in a couple of minutes you'll see your first finished video. After that, everything else on this page will make sense.

How long until I have my first video?

Usually a couple of minutes per video. If many people are making videos at the same moment it can take a bit longer. You can close the tab: you'll get an email the moment it's ready.

Do I need to install anything?

No. Everything runs in your browser, on a computer or a phone.

Scripts: what the video says

What is a "script"?

Just the words the voice will say in the video. Nothing technical. For a 30–50 second video that's about 90–130 words, roughly one short paragraph.

I'm not a writer or a speaker. Who writes the scripts?

You don't have to. You have three easy options. One: copy the executive coaching prompt on this page into Claude, ChatGPT or Gemini, and it writes 10 scripts for you. Two: inside jajavideo, type one line like "a tip about giving feedback to a defensive manager" and press ✨ Write script. Three: ask Jaja, the script assistant, for ideas in plain words. Your only job is to read the result and make sure the coaching advice is sound.

What's the "Title:" line for?

It names your video so you can find it later. It is never read aloud and never shown in the video. Use the pattern Topic: hook, for example Title: Leadership myth: great leaders have all the answers.

Do I write anything about the pictures or scenes?

No. Write only what should be said. jajavideo's built-in director reads your sentences and chooses a matching visual for each one by itself.

How do I make people contact me at the end?

Make the last sentence your credit, for example "Search Clearwater Executive Coaching on Google." The voice reads it out. If you mention a website, write it as words, "clearwater dot com", so the voice says it correctly. Jaja can also add the ending for you if you tell it your website or phone number.

Can I fix a word or a sentence the AI wrote?

Of course. It's just text. Change anything before you paste it into jajavideo. If you notice a problem after the video is made, edit the text and make it again.

What if I run out of ideas?

Use the 30 ideas on this page, write down the questions your coachees bring to sessions, or reply to the AI in the same chat: "Write 10 more, completely different tips." You can also paste one of your own articles and ask for five scripts based on it.

Bulk: many videos in one paste

What is Bulk, in simple words?

Bulk lets you paste several scripts at once and get a separate video for each one. Instead of making ten videos one by one, you paste ten scripts in one go and come back to ten finished videos.

How does jajavideo know where one video ends and the next starts?

Put a line with only AAA between scripts. Each script starts with its own Title: line. Here is the smallest possible example, 3 scripts that become 3 videos:

Title: Delegation: the task you should never hand over
New leaders often delegate the wrong things. Handing over a task you secretly enjoy, with no clear outcome, usually comes back to you twice as messy. Before you delegate, write one sentence that says what done looks like. If you can't write it, the task isn't ready to leave your desk. Search Clearwater Executive Coaching on Google.
AAA
Title: Feedback: the sentence that shuts a conversation down
Starting feedback with "you always" ends the conversation before it begins. The other person hears an accusation and starts defending, not listening. Replace it with what you actually saw, on one specific day, and what happened next. That turns a fight into a conversation you can both use. Search Clearwater Executive Coaching on Google.
AAA
Title: Burnout myth: rest fixes everything
Rest alone rarely fixes executive burnout. If the same calendar, the same decisions and the same lack of control are waiting on Monday, a holiday just delays it. The useful question is what you can change in the job itself, not how long you can hold on. Search Clearwater Executive Coaching on Google.

Real scripts should be longer (90–130 words), but that's the whole idea: Title, text, AAA, repeat.

Where do I paste them?

In the dashboard, click the Bulk tab (next to Single), paste everything into the big box, choose the language and voice, and press Generate. All videos use the same voice and caption style.

Do I have to write "AAA" myself?

No, if you use the prompt on this page. It already tells the AI to put AAA between scripts, so you copy the AI's answer and paste it as it is.

I forgot the AAA lines. What happens?

If each script starts with its own "Title:" line, jajavideo still splits them correctly. AAA is simply the safest way to be sure.

Can I mix languages in one Bulk paste?

It's best to paste one language at a time, so every video gets a voice that matches. Make the English batch, then the Spanish batch.

Where do I find all the videos afterwards?

On your Videos page. Each one appears as soon as it's ready, and you get an email when they're done. Download them any time within 30 days.

The video itself

Will my face or voice be in the video?

No. The videos are faceless: real images and short clips, a natural AI voice-over, music and captions. Nobody appears on camera, and you never record your voice. That's often a relief for coaches who would rather keep their sessions private.

Can I choose the voice and the captions?

Yes. Choose from 300+ natural voices in 74 languages, and from 5 caption styles: Classic, Karaoke, Word Pop, Box Highlight or Two-line.

What if I don't like how a video came out?

Press "Make it again — free". It's made again from the same script with fresh visuals, and it never counts against your free videos.

How long can a video be?

Shorts can run up to about 3 minutes of narration, but 30–60 seconds usually works best. The Unlimited + Long plan adds landscape YouTube videos up to 4 minutes.

What format is the video?

A vertical 1080×1920 MP4, the standard size for YouTube Shorts, TikTok, Instagram Reels and Facebook. Make it once, post it everywhere.

Will faceless videos make me look less professional?

Not when each video teaches one real leadership situation. People judge a short by whether it was worth their time. A clear tip about a hard conversation, with your name at the end, reads as expertise, not as a gimmick.

Posting & scheduling

Do I have to post a video every day?

No. Post at the pace that suits you. The simple rule is: the more useful videos you put out, the more potential clients learn your name. Two or three a week is a fine start. Steady beats occasional bursts.

I don't have time to upload every day. What can I do?

Schedule them. Make a batch of videos in one sitting with Bulk, then use the scheduling tools that the platforms already give you for free, so one video goes live each day (or every other day) while you work.

  • YouTube: upload in YouTube Studio and choose "Schedule" instead of "Public", then pick the date and time.
  • Instagram and Facebook: Meta Business Suite lets you schedule Reels ahead of time.
  • TikTok: on the TikTok website you can set a future posting time when you upload.

One hour on Sunday can fill the whole week. Platform menus change from time to time, so look for the "Schedule" option when you upload.

Where should I post first?

Start with one platform you already use or where your clients are, often YouTube Shorts or Instagram. Once that's a habit, post the same videos on the others. They're already the right size.

What should I write in the description?

One or two sentences about the tip, your business name, and how to contact you. On YouTube, add a link to your website if your channel allows links.

Does jajavideo upload the videos for me?

No. You download each video and post it yourself, so you stay in control of your accounts.

Results

How soon will I get clients from this?

Nobody can promise that, and we won't. Like coaching itself, trust builds up over time. Give it a steady few months, look at which topics get watched, and make more like those.

How do I know what's working?

Each platform shows you views and how long people watched. Look for videos that keep people watching past the first few seconds, and repeat their topic and opening style.

My first videos got few views. Did I do something wrong?

Probably not. New accounts often start slowly while the platform learns who your videos are for. Keep posting at your own pace, make your first sentence stronger, and keep each video to one clear idea.

Do these videos help my coaching practice?

They add visibility on YouTube, social platforms and your LinkedIn presence, and can give prospective clients a sense of how you think before they ever book a call. No video guarantees enquiries, so don't promise that to anyone.

Clients & business

Can I make videos for my clients and charge for them?

Yes. Commercial use is included on every plan, so you can publish videos on a client's company channel, or sell short leadership explainers as part of a coaching or leadership-development package.

Can I put my own logo on the videos?

Yes, on the Unlimited plans. Every video is watermark-free, or carries your own logo if you want it.

Can I make videos in my clients' languages?

Yes, in 74 languages including right-to-left ones like Arabic, Persian and Urdu. Ask the prompt to write in that language, then pick a voice in the same language.

Free plan & price

Is it really free?

Yes. Every day you get 5 completely watermark-free videos, about 150 a month, with no card. After those 5, you can keep making videos with a small "Made with jajavideo" credit.

When do my 5 free videos reset?

Every day at 00:00 UTC.

Do failed videos or redos count?

No. Only finished videos count, and "Make it again" is always free.

What do the paid plans add?

Unlimited ($27/month): unlimited watermark-free videos, your own logo, priority in the queue. Unlimited + Long ($47/month): everything in Unlimited plus landscape videos up to 4 minutes. Both are monthly PayPal subscriptions you can cancel any time.

Ask our agent

Questions about making videos as an executive coach? Ask.

Never made a video? Not sure what to write, how Bulk works or how to schedule? Ask Jaja in your own words. It knows jajavideo and it knows what executive coaches need.

JajaAnswers questions for executive coaches
Hi! Ask me anything about making videos for your coaching practice: getting started, scripts, Bulk, scheduling, corporate clients or the free plan.

A better way to get clients

Don't work harder — work smarter.

Let your videos bring you clients, and let the clients come to you.

Your first 5 videos are free today

You help leaders find their words. Let video find them.

You're an expert in your field. Short videos are one of the fastest, easiest ways to show it, and you don't need to be a speaker or a writer: the prompt writes the words, jajavideo makes the video.

Start free →
Questions? Ask Jaja