Guides / PR specialist

Guide for PR specialists

PR specialist? Want more clients without showing your face?

You know how to get a brand talked about. Here is how to get you talked about: short videos that explain one PR idea each, posted on YouTube Shorts, TikTok and Reels. No camera, no editor, no editing skills. This page gives you the prompt, 30 video ideas and a ready first script.

5 watermark-free videos a day, freeNo card74 languages

We get it

You're a PR specialist, not a video editor. You don't need to become one.

You can spot a weak angle in seconds and write a pitch a journalist will actually open. But video probably felt like a different job: cameras, lights, timelines, cutting, captions, music. So it stayed on the "someday" list.

With jajavideo you write (or let AI write) what you want to say. That's it. The built-in director splits it into scenes, picks a visual for every sentence, adds a natural voice-over, music and animated captions. You don't need to be a good speaker or writer either. The prompt on this page writes the scripts from your expertise. You just check that the advice is right.

What you thought video needsWhat jajavideo needs
A camera and good lighting
Nothing. It's faceless
Hours in an editing app
One paste, a couple of minutes
Writing scripts from scratch
The prompt on this page
A voice you're happy with
300+ natural voices
A budget for an editor
5 free videos a day

Why video works for PR people

Your clients don't understand what PR does. A 40-second video fixes that.

Most business owners hire a PR specialist they trust, not the one with the longest media list. Video lets them learn from you before they ever book a call.

Did you know? 54% of Americans now get news through social and video networks, more than through TV (50%).

Source: Reuters Institute, Digital News Report, 2025

Did you know? 61% of shoppers say images and video are the most important part of a product page.

Source: Salsify, via Shopify, 2026

Did you know? ~75% of all mobile data traffic is video.

Source: Ericsson Mobility Report, 2026

Trust before the sales call

Someone who watched ten of your tips already believes you know how the press works. The call becomes a formality instead of a pitch.

You stand out in a crowded field

Plenty of PR agencies write blog posts. Very few post useful short videos regularly. Specific tips, posted steadily, put you ahead of most of them.

Explain the invisible

PR is hard to see. A short that shows why a bad pitch gets deleted makes the value concrete for a client who never thought about it.

Practice what you sell

Videos give you more places to be found: YouTube, TikTok, Reels, your Google Business Profile and your own pages. That is visibility, which is your whole job.

See it before you try it

The whole process in one short tutorial

  • Signing up with Google in about 10 seconds
  • Pasting one script, or many with AAA in Bulk
  • Asking Jaja to write a script for you
  • Choosing a language, voice and caption style
  • Downloading the finished vertical video

Step by step

From zero to a week of PR videos in one sitting

Copy the PR prompt below

Add your name, your city or market, and who your clients are. Your details go straight into the prompt.

Paste it into Claude, ChatGPT or Gemini

You get 10 scripts, each teaching one specific PR idea, each opening with a hook and ending with your name.

Check the advice like you'd check a client's pitch

You're the expert. Fix anything that's outdated or not how you'd say it. Five minutes.

Paste all 10 into jajavideo's Bulk tab

Sign up free, open Bulk, paste. The AAA lines split them into 10 separate videos.

Pick a voice, press Generate, then post or schedule

Each video is a vertical MP4 for Shorts, TikTok, Reels and Facebook. Post them at your own pace, or schedule them on the platforms so one goes live each day while you work.

The format

Plain text, a Title: line, AAA between scripts

No scenes, no visual directions. Just what should be said. This is exactly what you paste:

Paste into jajavideo → Bulk
Title: PR tip: why your press release went in the bin
You spent two hours on a press release and heard nothing back. Here is the likely reason. It opened with the company name, the founding date and a quote from the CEO about how excited everyone is. A journalist reads the first line and decides in about three seconds whether to keep going. Lead with the news that matters to their readers, not to you. "A local bakery is giving away 500 loaves on Saturday to clear its surplus" beats "We are delighted to announce." Put the who, what, where and when in the first sentence, then the details. One small rewrite, and your story has a chance. Want a free pitch check? Search Northgate PR on Google.
AAA
Title: PR tip: the follow-up that gets you blocked
...
AAA
Title:

Topic: hook. Never read aloud. Tells viewers and YouTube what the video is about.

Text

90–130 words of narration. One tip, one concrete detail, short spoken sentences.

Credit

Your name, last sentence. Read by the voice-over, so write sites as words: "yourbusiness dot com".

AAA

Alone on a line between scripts. Ten scripts, ten videos, one paste.

Copy, paste, done

The PR prompt: 10 expert scripts in one go

Fill in your details. The prompt updates as you type. Copy it into any AI chat and paste the answer straight into jajavideo.

Prompt for Claude · ChatGPT · Gemini
You are an expert short-form video scriptwriter and an experienced PR consultant. Write 10 scripts for faceless YouTube Shorts, TikTok and Reels for a PR specialist.

About me:
- Name or agency: [YOUR NAME OR AGENCY]
- City or market: online, no specific city
- My ideal clients: local businesses and independent shops
- My focus: media relations and pitching journalists
- Language of the scripts: English

Rules for every script:
1. Teach ONE specific, practical PR tip that my clients can understand and act on. No generic ads like "Want press coverage? Call me".
2. The first sentence is the hook: a common PR mistake, a myth, or a real question my clients ask. It must keep the viewer watching past the first 3 seconds.
3. 90 to 130 words of flowing spoken narration (about 30 to 50 seconds). Plain language a business owner understands, short sentences. No jargon without a one-line explanation. No scene directions, emojis, lists or headings.
4. Include one concrete detail: a number, a subject line, a real situation, a field name.
5. Only advice that is accurate today. No guarantees of coverage, mentions or results.
6. End with this sentence: "Want a free pitch check? Search [YOUR NAME OR AGENCY] on Google.". Write any website as words, for example "example dot com".
7. Each script covers a different topic. Mix mistakes, myths, client questions, quick how-tos, media relations and crisis basics.

Format (follow exactly):
- Start each script with one line: Title: [topic]: [hook]. The title is not read aloud.
- Then the narration as one paragraph.
- After each script, a line that contains only AAA.

Output only the 10 scripts in this format, nothing before or after. I will paste them straight into jajavideo.

Need the next batch? Reply in the same chat: "Write 10 more, completely different tips."

Where to paste it, and what happens next

  1. Copy the prompt

    Fill in your details above, then press Copy prompt.

  2. Paste it into an AI chat

    Open any AI chat in a new tab, paste the prompt and send it. You get 10 scripts back.

  3. Paste the answer into jajavideo

    Copy the AI's whole answer, open the Bulk tab in jajavideo and paste it. You get 10 finished videos.

    Open jajavideo →
Watch: prompt → AI chat → Bulk tab → 10 videos (70 seconds, with sound)

Made with this prompt

Three real PR videos, made on jajavideo

Each one is a single tip, a natural voice, a visual for every sentence and the credit at the end. Open a script to read exactly what was pasted.

Video 1 · Why your press release went in the bin

Read the script

Title: PR tip: why your press release went in the binYou spent two hours on a press release and heard nothing back. Here is the likely reason. It opened with the company name, the founding date and a quote from the CEO about how excited everyone is. A journalist reads the first line and decides in about three seconds whether to keep going. Lead with the news that matters to their readers, not to you. "A local bakery is giving away 500 loaves on Saturday to clear its surplus" beats "We are delighted to announce." Put the who, what, where and when in the first sentence, then the details. One small rewrite, and your story has a chance. Want a free pitch check? Search Northgate PR on Google.

Video 2 · The follow-up that gets you blocked

Read the script

Title: PR tip: the follow-up that gets you blockedYou sent a pitch, heard nothing, and sent it again the next morning. And again on Friday. That is how a useful contact becomes a blocked sender. Journalists get hundreds of emails a day and they work to deadlines. If your story is not for them this week, no amount of chasing changes that. Wait at least three working days. Then reply in the same thread with one new line, not the whole pitch again. Something like "Quick nudge in case this slipped past, happy to send images or a quote." If there is still nothing, move on and pitch them again with a different story next month. Want a free pitch check? Search Northgate PR on Google.

Video 3 · The subject line that decides everything

Read the script

Title: Media relations: the subject line that decides everythingA journalist decides whether to open your email before reading a single word of it. The subject line does that work. Most pitches waste it on "Press Release" or "Exciting News". Both say nothing about the story. Write the story itself, short enough to read on a phone. "Local bakery gives away 500 loaves on Saturday" tells the editor what the piece is and why readers care. Skip the exclamation marks and the all-caps. Keep it under about eight words. And send it to the person who covers that topic, not the general news desk. One line, better odds. Want a free pitch check? Search Northgate PR on Google.

Never run out

30 PR video ideas your clients actually search for

Each one is a full video. Paste any line into the prompt, or into Jaja inside jajavideo, and ask for a script.

Mistakes
  1. The press release that opens with the company name
  2. The subject line that says "Press Release"
  3. Pitching the same story to ten outlets at once
  4. Sending a pitch with no images attached
  5. Following up every day until you're blocked
  6. Quotes from the CEO that say nothing
  7. No news hook, just an announcement
  8. Forgetting the local angle
  9. A media list that was never checked
  10. Ignoring the journalist's deadline
Myths and client questions
  1. "Can you guarantee we get in the paper?"
  2. "Is PR just sending press releases?"
  3. "How long until we see coverage?"
  4. "Why did a competitor get the story?"
  5. "Do we need a PR agency or can we DIY?"
  6. "Is PR the same as advertising?"
  7. "Should we respond to that bad review?"
  8. "What do we do when a journalist asks for a comment?"
  9. "Do podcasts and newsletters count as press?"
  10. "How do we measure whether PR worked?"
Quick how-tos
  1. Find the right journalist for your story
  2. Write a subject line that gets opened
  3. Build a simple media list in an afternoon
  4. Write a quote a journalist can actually use
  5. Prepare a one-page press kit
  6. Turn a customer story into a pitch
  7. Create a news hook when nothing is happening
  8. Handle your first media interview
  9. Write a holding statement before a crisis
  10. Get your business into local news this month

Your PR instinct applies here too

What makes a Short get watched

Think of it as pitching a journalist. The first line is your subject line, and you have about three seconds to earn the open.

The first 3 seconds are your subject line

Open with the mistake, the myth or the client question. If the first sentence doesn't earn the click to keep watching, nothing after it is seen.

Title as Topic: hook

"PR tip: why your press release went in the bin" tells the viewer and the platform exactly who it's for.

One idea per video

Same rule as one story per pitch. Three tips in 40 seconds means none sticks in the viewer's memory.

Help first, credit last

No "Want press coverage? Call me!" openers. The tip earns attention. Your name in the last line earns the follow-up search.

Test hooks like you test subject lines

Make the same tip with three different first sentences. Keep the hook that holds viewers and reuse that pattern.

More videos, more people who know you

You tell clients coverage takes time. So does an audience. You don't have to post daily, but the more useful videos you put out, the more potential clients learn your name. Make a batch in one sitting and schedule them.

Think bigger

More than marketing: new ways to earn with video

When a finished video costs you a couple of minutes, video stops being a cost and becomes something you can sell.

Did you know? 57% of video marketers say video reduced the support questions they get.

Source: Wyzowl, State of Video Marketing, 2026

Add "a video every day" to your retainer

Your clients need to be seen, and most of them want video. Offer daily Shorts as an add-on: you write the tips with the prompt, jajavideo makes the videos, and you deliver them under the client's brand. Commercial use is included on every plan, and on Unlimited you can put your own logo on the videos.

Example: 5 clients × 20 videos a month = 100 videos
Your cost on Unlimited: $27 a month in total
Your price: whatever 20 videos a month is worth to your clients

Video for your clients' Google profiles

Give local clients short videos to post on their Google Business Profile, a place where few of their competitors post anything.

Turn every interview into Shorts

Paste the transcript of a client interview into the prompt and get five scripts from it. Same conversation, many more places to be found.

Win new markets in their language

Clients selling abroad? Make their stories in Spanish, Japanese or Arabic. jajavideo speaks 74 languages, so you can offer what most agencies can't.

Pitches that sell themselves

Send a prospect a short video explaining the three stories they could be telling this month. It's more memorable than a PDF deck and it shows your thinking in seconds.

Try it now, no signup

Let Jaja write your first PR video

Jaja is jajavideo's script assistant. Tell it your name and your clients, and it writes your first PR script right here. Like it? Turn it into a finished video in one click.

You can ask Jaja for more scripts, other topics or other languages after you sign up. Free accounts get 5 watermark-free videos every day.

JajaScript assistant
Hi! I write Shorts scripts for PR specialists. What's your name or agency, and who are your clients? I'll write your first video.

Price

Cheaper than one hour of a freelance editor

Free

$0
  • 5 watermark-free videos a day (≈150 a month)
  • Unlimited after that, with a small credit
  • No card

Unlimited

$27/month
  • Unlimited videos, no watermark
  • Your own logo
  • Priority queue, Bulk mode

Unlimited + Long

$47/month
  • Everything in Unlimited
  • Landscape videos up to 4 minutes
  • Top queue priority

Paid plans are monthly PayPal subscriptions you can cancel any time. The free plan needs no credit card.

Never made a video before? Start here

Every question a first-timer asks, answered

You've never edited a video and never used a system like this. That's fine. Most people who use jajavideo hadn't either. Pick any question below. Can't find yours? Ask Jaja, our agent.

Getting started

I have never edited a video in my life. Can I really do this?

Yes. You never open an editing program, never cut anything and never touch a timeline. You paste text into a box, pick a voice, and press Generate. jajavideo does every video step for you: it splits your text into scenes, picks a picture or clip for every sentence, records the voice-over, adds music and puts animated captions on screen. If you can copy and paste, you can make a video.

What exactly do I need before I start?

Three things: an email or Google account to sign up, a few sentences about a PR topic (or the prompt on this page to write them), and a few minutes. No camera, microphone, software, design skills or credit card.

How do I sign up?

Go to jajavideo.com and press "Continue with Google". It takes about 10 seconds. You can also sign up with an email address. No card is asked for.

What's the very first thing I should do after I sign up?

Make one test video before anything else. Open the dashboard, stay on the Single tab, and paste this:

Title: PR tip: what a journalist actually needs from you
Journalists don't open press releases hoping to be impressed. They open them looking for a story their readers will care about. So skip the paragraph about how proud your client is to announce something, and put the news in the first sentence: who is affected, what changes, and why it matters now. Add one quote a reporter can actually use and a name and number they can call today. If you can't explain the story in one line, it isn't ready to send. Want help getting your story placed? Search Northgate PR on Google.

Choose English and any voice, press Generate, and in a couple of minutes you'll see your first finished video. After that, everything else on this page will make sense.

How long until I have my first video?

Usually a couple of minutes per video. If many people are making videos at the same moment it can take a bit longer. You can close the tab: you'll get an email the moment it's ready.

Do I need to install anything?

No. Everything runs in your browser, on a computer or a phone.

Scripts: what the video says

What is a "script"?

Just the words the voice will say in the video. Nothing technical. For a 30–50 second video that's about 90–130 words, roughly one short paragraph.

I'm not a writer or a speaker. Who writes the scripts?

You don't have to. You have three easy options. One: copy the PR prompt on this page into Claude, ChatGPT or Gemini, and it writes 10 scripts for you. Two: inside jajavideo, type one line like "a tip about what makes a story newsworthy for a small business" and press ✨ Write script. Three: ask Jaja, the script assistant, for ideas in plain words. Your only job is to read the result and make sure the PR advice is correct.

What's the "Title:" line for?

It names your video so you can find it later. It is never read aloud and never shown in the video. Use the pattern Topic: hook, for example Title: PR tip: why "We're excited to announce" kills your pitch.

Do I write anything about the pictures or scenes?

No. Write only what should be said. jajavideo's built-in director reads your sentences and chooses a matching visual for each one by itself.

How do I make people contact me at the end?

Make the last sentence your credit, for example "Search Northgate PR on Google." The voice reads it out. If you mention a website, write it as words, "northgate dot com", so the voice says it correctly. Jaja can also add the ending for you if you tell it your website or phone number.

Can I fix a word or a sentence the AI wrote?

Of course. It's just text. Change anything before you paste it into jajavideo. If you notice a problem after the video is made, edit the text and make it again.

What if I run out of ideas?

Use the 30 ideas on this page, write down the questions clients ask you before they hire you, or reply to the AI in the same chat: "Write 10 more, completely different tips." You can also paste one of your case studies and ask for five scripts based on it.

Bulk: many videos in one paste

What is Bulk, in simple words?

Bulk lets you paste several scripts at once and get a separate video for each one. Instead of making ten videos one by one, you paste ten scripts in one go and come back to ten finished videos.

How does jajavideo know where one video ends and the next starts?

Put a line with only AAA between scripts. Each script starts with its own Title: line. Here is the smallest possible example, 3 scripts that become 3 videos:

Title: PR tip: the follow-up that gets a reply
Most pitches die because nobody follows up, or because the follow-up just repeats the first email. Wait three days, then send two lines: a reminder of the story and one new reason it's timely now, like a fresh statistic or a date that's coming up. Never ask whether they got your last email. Make it easy to say yes by offering a short call or a ready quote. Reporters are busy, not rude. Search Northgate PR on Google.
AAA
Title: PR myth: any coverage is good coverage
A mention in the wrong outlet can do more harm than silence. If a publication reaches people who will never buy from your client, or if the story frames them badly, you've spent weeks of effort for nothing. Before you pitch, ask who reads this and what they'd do next. One accurate piece in a trade magazine your buyers actually read beats ten random links. Search Northgate PR on Google.
AAA
Title: PR tip: prepare your client before the interview
A great story can still fall apart in the interview. Before your client speaks to a journalist, agree on three key messages and one sentence they want quoted. Warn them that nothing is off the record unless you agreed it first, and that "no comment" sounds like guilt. Do a five-minute practice run and let them say the messages out loud. Search Northgate PR on Google.

Real scripts should be longer (90–130 words), but that's the whole idea: Title, text, AAA, repeat.

Where do I paste them?

In the dashboard, click the Bulk tab (next to Single), paste everything into the big box, choose the language and voice, and press Generate. All videos use the same voice and caption style.

Do I have to write "AAA" myself?

No, if you use the prompt on this page. It already tells the AI to put AAA between scripts, so you copy the AI's answer and paste it as it is.

I forgot the AAA lines. What happens?

If each script starts with its own "Title:" line, jajavideo still splits them correctly. AAA is simply the safest way to be sure.

Can I mix languages in one Bulk paste?

It's best to paste one language at a time, so every video gets a voice that matches. Make the English batch, then the Spanish batch.

Where do I find all the videos afterwards?

On your Videos page. Each one appears as soon as it's ready, and you get an email when they're done. Download them any time within 30 days.

The video itself

Will my face or voice be in the video?

No. The videos are faceless: real images and short clips, a natural AI voice-over, music and captions. Nobody appears on camera, and you never record your voice.

Can I choose the voice and the captions?

Yes. Choose from 300+ natural voices in 74 languages, and from 5 caption styles: Classic, Karaoke, Word Pop, Box Highlight or Two-line.

What if I don't like how a video came out?

Press "Make it again — free". It's made again from the same script with fresh visuals, and it never counts against your free videos.

How long can a video be?

Shorts can run up to about 3 minutes of narration, but 30–60 seconds usually works best. The Unlimited + Long plan adds landscape YouTube videos up to 4 minutes.

What format is the video?

A vertical 1080×1920 MP4, the standard size for YouTube Shorts, TikTok, Instagram Reels and Facebook. Make it once, post it everywhere.

Will faceless videos make me look less professional?

Not when each video answers a real question a client asks before hiring a PR specialist. People judge a short by whether it was worth their time. A clear, honest tip with your name at the end reads as expertise.

Posting & scheduling

Do I have to post a video every day?

No. Post at the pace that suits you. The simple rule is: the more useful videos you put out, the more potential clients learn your name. Two or three a week is a fine start. Steady beats occasional bursts.

I don't have time to upload every day. What can I do?

Schedule them. Make a batch of videos in one sitting with Bulk, then use the scheduling tools that the platforms already give you for free, so one video goes live each day (or every other day) while you work.

  • YouTube: upload in YouTube Studio and choose "Schedule" instead of "Public", then pick the date and time.
  • Instagram and Facebook: Meta Business Suite lets you schedule Reels ahead of time.
  • TikTok: on the TikTok website you can set a future posting time when you upload.

One hour on Sunday can fill the whole week. Platform menus change from time to time, so look for the "Schedule" option when you upload.

Where should I post first?

Start with one platform you already use or where your clients are, often YouTube Shorts or Instagram. Once that's a habit, post the same videos on the others. They're already the right size.

What should I write in the description?

One or two sentences about the tip, your business name, and how to contact you. On YouTube, add a link to your website if your channel allows links.

Does jajavideo upload the videos for me?

No. You download each video and post it yourself, so you stay in control of your accounts.

Results

How soon will I get clients from this?

Nobody can promise that, and we won't. Like PR itself, video builds up over time. Give it a steady few months, look at which topics get watched, and make more like those.

How do I know what's working?

Each platform shows you views and how long people watched. Look for videos that keep people watching past the first few seconds, and repeat their topic and opening style.

My first videos got few views. Did I do something wrong?

Probably not. New accounts often start slowly while the platform learns who your videos are for. Keep posting, make your first sentence stronger, and keep each video to one clear tip.

Do these videos help my clients' reputation?

They add visibility on YouTube, social platforms and Google Business Profiles, and can keep visitors engaged on pages where they're embedded. No video guarantees coverage or new clients, so don't promise that to clients.

Clients & business

Can I make videos for my clients and charge for them?

Yes. Commercial use is included on every plan, so you can publish videos on your clients' accounts and sell video as part of your PR retainers.

Can I put my own logo on the videos?

Yes, on the Unlimited plans. Every video is watermark-free, or carries your own logo if you want it.

Can I make videos in my clients' languages?

Yes, in 74 languages including right-to-left ones like Arabic, Persian and Urdu. Ask the prompt to write in that language, then pick a voice in the same language.

Free plan & price

Is it really free?

Yes. Every day you get 5 completely watermark-free videos, about 150 a month, with no card. After those 5, you can keep making videos with a small "Made with jajavideo" credit.

When do my 5 free videos reset?

Every day at 00:00 UTC.

Do failed videos or redos count?

No. Only finished videos count, and "Make it again" is always free.

What do the paid plans add?

Unlimited ($27/month): unlimited watermark-free videos, your own logo, priority in the queue. Unlimited + Long ($47/month): everything in Unlimited plus landscape videos up to 4 minutes. Both are monthly PayPal subscriptions you can cancel any time.

Ask our agent

Questions about making videos as a PR specialist? Ask.

Never made a video? Not sure what to write, how Bulk works or how to schedule? Ask Jaja in your own words. It knows jajavideo and it knows what PR specialists need.

JajaAnswers questions for PR specialists
Hi! Ask me anything about making videos for your PR business: getting started, scripts, Bulk, scheduling, clients or the free plan.

A better way to get clients

Don't work harder — work smarter.

Let your videos bring you clients, and let the clients come to you.

Your first 5 videos are free today

You know how to get brands talked about. Let people know it.

You're an expert in your field. Short videos are one of the fastest, easiest ways to show it, and you don't need to be a speaker or a writer: the prompt writes the words, jajavideo makes the video.

Start free →
Questions? Ask Jaja