Guides / Wills & estates lawyer

Guide for wills & estates lawyers

Wills & estates lawyer? Want more clients without showing your face?

You explain probate, guardianship and estate taxes to worried families every week. Here is how to reach the ones who haven't called yet: short videos with one clear estate-planning tip each, posted on YouTube Shorts, TikTok and Reels. No camera, no editor, no editing skills. This page gives you the prompt, 30 video ideas and a ready first script.

5 watermark-free videos a day, freeNo card74 languages

We get it

You're a wills & estates lawyer, not a video editor. You don't need to become one.

You can spot a missing residuary clause in seconds and explain intestacy rules in plain words. But video probably felt like a different job: cameras, lights, timelines, cutting, captions, music. So it stayed on the "someday" list.

With jajavideo you write (or let AI write) what you want to say. That's it. The built-in director splits it into scenes, picks a visual for every sentence, adds a natural voice-over, music and animated captions. You don't need to be a good speaker or writer either. The prompt on this page writes the scripts from your expertise. You just check that every point is accurate and matches the law where your clients live.

These videos share general information, not personal legal advice.

What you thought video needsWhat jajavideo needs
A camera and good lighting
Nothing. It's faceless
Hours in an editing app
One paste, a couple of minutes
Writing scripts from scratch
The prompt on this page
A voice you're happy with
300+ natural voices
A budget for an editor
5 free videos a day

Why video works for estate lawyers

Most families put off estate planning until something goes wrong.

People don't search for a wills lawyer on a happy afternoon. They search after a scare, a diagnosis or a death in the family. Video lets them meet you before that moment, when they're calm enough to think.

Did you know? 54% of Americans now get news through social and video networks, more than through TV (50%).

Source: Reuters Institute, Digital News Report, 2025

Did you know? 78% of US YouTube viewers say YouTube has the most trusted creators for product recommendations.

Source: Google / Kantar, 2025

Did you know? 93% of video marketers say video helps people understand their product or service.

Source: Wyzowl, State of Video Marketing, 2026

Trust before the first call

Estate planning asks people to talk about death and money. Someone who watched a few of your calm, clear explanations already feels they know how you work. The first meeting starts warmer.

You stand out in a quiet field

Many law firms still rely on a website and a directory listing. A steady set of short, useful videos puts your name in front of families who are comparing two or three firms.

Explain the invisible

Probate, intestacy and guardianship are hard to picture. A short that shows what happens to a house when there is no will makes the value concrete.

Answer the same question once

You answer "do I need a will if I have no children?" every week. One video answers it for everyone, and you can send the link before a consultation.

See it before you try it

The whole process in one short tutorial

  • Signing up with Google in about 10 seconds
  • Pasting one script, or many with AAA in Bulk
  • Asking Jaja to write a script for you
  • Choosing a language, voice and caption style
  • Downloading the finished vertical video

Step by step

From zero to a week of estate-planning videos in one sitting

Copy the wills & estates prompt below

Add your firm name, your city or jurisdiction, and who your clients are. Your details go straight into the prompt.

Paste it into Claude, ChatGPT or Gemini

You get 10 scripts, each explaining one specific estate-planning point, each opening with a hook and ending with your firm's name.

Check every point like you'd check a client's draft

You're the lawyer. Fix anything that differs by state or country, or that isn't how you'd say it. Five minutes.

Paste all 10 into jajavideo's Bulk tab

Sign up free, open Bulk, paste. The AAA lines split them into 10 separate videos.

Pick a voice, press Generate, then post or schedule

Each video is a vertical MP4 for Shorts, TikTok, Reels and Facebook. Post them at your own pace, or schedule them on the platforms so one goes live each week while you work.

The format

Plain text, a Title: line, AAA between scripts

No scenes, no visual directions. Just what should be said. This is exactly what you paste:

Paste into jajavideo → Bulk
Title: Wills: the guardian clause parents forget to name
If you have young children, your will can name a guardian. Many parents mean to do it and never get round to it, or they name someone without asking first. If neither parent can care for the children and no guardian is named, a court decides, and it may not choose the person you would have. Name one guardian and one backup, and ask them both before you sign. Then check the clause again after a divorce, a move or a new baby, because old wishes age badly. Want a plain-English will checklist? Search Hartley Wills and Estates on Google.
AAA
Title: Probate: why the house can't be sold on day one
...
AAA
Title:

Topic: hook. Never read aloud. Tells viewers and YouTube what the video is about.

Text

90–130 words of narration. One tip, one concrete detail, short spoken sentences.

Credit

Your name, last sentence. Read by the voice-over, so write sites as words: "yourbusiness dot com".

AAA

Alone on a line between scripts. Ten scripts, ten videos, one paste.

Copy, paste, done

The wills & estates prompt: 10 expert scripts in one go

Fill in your details. The prompt updates as you type. Copy it into any AI chat and paste the answer straight into jajavideo.

Prompt for Claude · ChatGPT · Gemini
You are an expert short-form video scriptwriter and an experienced wills and estates lawyer. Write 10 scripts for faceless YouTube Shorts, TikTok and Reels for a wills and estates law firm.

About me:
- Firm or name: [YOUR FIRM NAME]
- City or jurisdiction: online, no specific city
- My ideal clients: families with young children
- My focus: wills and powers of attorney
- Language of the scripts: English

Rules for every script:
1. Explain ONE specific, practical estate-planning point that a regular family can understand and act on. No generic ads like "Need a will? Call me".
2. The first sentence is the hook: a common mistake, a myth, or a real question clients ask. It must keep the viewer watching past the first 3 seconds.
3. 90 to 130 words of flowing spoken narration (about 30 to 50 seconds). Plain language, short sentences. No legal jargon without a one-line explanation. No scene directions, emojis, lists or headings.
4. Include one concrete detail: a number, a document name, a form, a real situation.
5. General education only. No personal legal advice, no guarantees and no outcome claims. Say that rules differ by state or country where it matters, and never encourage viewers to skip a lawyer.
6. End with this sentence: "Want a plain-English estate checklist? Search [YOUR FIRM NAME] on Google.". Write any website as words, for example "example dot com".
7. Each script covers a different topic. Mix mistakes, myths, client questions, quick how-tos, probate and guardianship.

Format (follow exactly):
- Start each script with one line: Title: [topic]: [hook]. The title is not read aloud.
- Then the narration as one paragraph.
- After each script, a line that contains only AAA.

Output only the 10 scripts in this format, nothing before or after. I will paste them straight into jajavideo.

Need the next batch? Reply in the same chat: "Write 10 more, completely different estate-planning topics."

Where to paste it, and what happens next

  1. Copy the prompt

    Fill in your details above, then press Copy prompt.

  2. Paste it into an AI chat

    Open any AI chat in a new tab, paste the prompt and send it. You get 10 scripts back.

  3. Paste the answer into jajavideo

    Copy the AI's whole answer, open the Bulk tab in jajavideo and paste it. You get 10 finished videos.

    Open jajavideo →
Watch: prompt → AI chat → Bulk tab → 10 videos (70 seconds, with sound)

Made with this prompt

Three real wills & estates videos, made on jajavideo

Each one is a single point, a natural voice, a visual for every sentence and the credit at the end. Open a script to read exactly what was pasted.

Video 1 · The guardian clause parents forget

Read the script

Title: Wills: the guardian clause parents forget to nameIf you have young children, your will can name a guardian. Many parents mean to do it and never get round to it, or they name someone without asking first. If neither parent can care for the children and no guardian is named, a court decides, and it may not choose the person you would have. Name one guardian and one backup, and ask them both before you sign. Then check the clause again after a divorce, a move or a new baby, because old wishes age badly. Want a plain-English will checklist? Search Hartley Wills and Estates on Google.

Video 2 · Why the house can't be sold on day one

Read the script

Title: Probate: why the house can't be sold on day oneA parent dies and the family wants to sell the house next month. Often they can't, and it isn't the estate agent's fault. Until the court confirms the will and the authority to act, the estate has no one who can legally sign a sale. That process is probate, and in many places it takes weeks or months, longer if the will is unclear or someone objects. The practical tip is simple: keep the will somewhere the family can find it, tell one trusted person where it is, and talk about the plan before anyone needs it. Want a plain-English probate checklist? Search Hartley Wills and Estates on Google.

Video 3 · The account that skips the will entirely

Read the script

Title: Estate planning: the account that skips your will entirelyYou can have a perfect will and still leave a mess, because some assets don't follow it. Retirement accounts and life insurance usually pass to whoever is named on the beneficiary form, no matter what the will says. People update the will and forget the form they filled in ten years ago, sometimes still naming an ex-partner. The fix takes one evening. List every retirement account and insurance policy you hold, check the named beneficiary on each one, and update the ones that are out of date. Then tell your lawyer what you found. Want a beneficiary checklist? Search Hartley Wills and Estates on Google.

Never run out

30 wills & estates video ideas families actually search for

Each one is a full video. Paste any line into the prompt, or into Jaja inside jajavideo, and ask for a script.

Mistakes
  1. A will signed without witnesses
  2. Naming a guardian but never asking them
  3. Forgetting to update beneficiary forms
  4. An old will after a divorce or remarriage
  5. Keeping the original will where no one can find it
  6. One child named as executor with no backup
  7. Promising the house to two children
  8. No power of attorney until it's too late
  9. A DIY will with a vague residuary clause
  10. Never telling the family where the documents are
Myths and client questions
  1. "Do I need a will if I have no children?"
  2. "Does everything go to my spouse automatically?"
  3. "Can I write my own will online?"
  4. "How much does probate cost?"
  5. "Will the government take the house?"
  6. "Can I disinherit a family member?"
  7. "Do we need a trust or just a will?"
  8. "What happens if I die without a will?"
  9. "Can I change my will myself?"
  10. Who pays estate tax?
  11. "Do I need a lawyer in another state?"
Quick how-tos
  1. Start an estate plan in one evening
  2. Name a guardian and a backup properly
  3. Find out if a will exists after a death
  4. Check your beneficiary forms tonight
  5. Store your will so the family can find it
  6. Choose an executor who will actually do it
  7. Talk to your parents about their plan
  8. Keep a simple list of accounts and passwords
  9. Review your will after a big life change
  10. Prepare for a first probate meeting

Your drafting instinct applies here too

What makes a Short get watched

Think of it as plain-language drafting for video. The title and first line are your heading and opening sentence.

The first 3 seconds are your opening paragraph

Open with the mistake, the myth or the client question. If the first sentence doesn't earn the viewer's attention, nothing after it is seen.

Title as Topic: hook

"Probate: why the house can't be sold on day one" tells the viewer and the platform exactly who it's for.

One point per video

Same rule as one issue per clause. Three estate-planning tips in 40 seconds means none of them lands.

Calm, plain, no scare tactics

Estate planning is emotional. Explain, don't frighten. The tip earns trust. Your firm name in the last line earns the follow-up search.

Say it's general information

Add a short line that rules differ by jurisdiction and this isn't personal advice. It keeps you inside advertising rules and sets the right expectation.

More videos, more families who know your name

You tell clients that good planning takes time. So does building an audience. You don't have to post daily, but the more useful videos you put out, the more families learn who you are. Make a batch in one sitting and schedule them.

Think bigger

More than marketing: new ways to earn with video

When a finished video costs you a couple of minutes, video stops being a cost and becomes something you can offer.

Did you know? 57% of video marketers say video reduced the support questions they get.

Source: Wyzowl, State of Video Marketing, 2026

Add a video series to your estate-planning packages

Families who hire you are often confused and anxious. Offer a short series that walks them through what happens next: signing the will, funding a trust, what the executor does. You write the points with the prompt, jajavideo makes the videos, and you deliver them under your firm's name. Commercial use is included on every plan, and on Unlimited you can put your own logo on the videos.

Example: 5 client families × 4 videos each = 20 videos a month
Your cost on Unlimited: $27 a month in total
Your price: whatever a guided client journey is worth to your firm

Partner with financial advisors and accountants

They meet the same families earlier. Give them a set of your short videos to share, and become the lawyer their clients already recognise.

Turn each guide into Shorts

Paste one of your firm's articles into the prompt and get five scripts from it. Same research, many more places to be found.

Serve families in their language

Inheritance and guardianship are hard enough in a first language. jajavideo speaks 74 languages, so you can explain the basics to communities most firms don't reach.

Answer questions before the consultation

Send a new client two short videos before the first meeting. They arrive calmer, with better questions, and the meeting is more productive.

Try it now, no signup

Let Jaja write your first wills & estates video

Jaja is jajavideo's script assistant. Tell it your firm and your clients, and it writes your first estate-planning script right here. Like it? Turn it into a finished video in one click.

You can ask Jaja for more scripts, other topics or other languages after you sign up. Free accounts get 5 watermark-free videos every day.

JajaScript assistant
Hi! I write Shorts scripts for wills and estates lawyers. What's your firm name, and who are your clients? I'll write your first video.

Price

Cheaper than one hour of a freelance editor

Free

$0
  • 5 watermark-free videos a day (≈150 a month)
  • Unlimited after that, with a small credit
  • No card

Unlimited

$27/month
  • Unlimited videos, no watermark
  • Your own logo
  • Priority queue, Bulk mode

Unlimited + Long

$47/month
  • Everything in Unlimited
  • Landscape videos up to 4 minutes
  • Top queue priority

Paid plans are monthly PayPal subscriptions you can cancel any time. The free plan needs no credit card.

Never made a video before? Start here

Every question a first-timer asks, answered

You've never edited a video and never used a system like this. That's fine. Most people who use jajavideo hadn't either. Pick any question below. Can't find yours? Ask Jaja, our agent.

Getting started

I have never edited a video in my life. Can I really do this?

Yes. You never open an editing program, never cut anything and never touch a timeline. You paste text into a box, pick a voice, and press Generate. jajavideo does every video step for you: it splits your text into scenes, picks a picture or clip for every sentence, records the voice-over, adds music and puts animated captions on screen. If you can copy and paste, you can make a video.

What exactly do I need before I start?

Three things: an email or Google account to sign up, a few sentences about a wills and estates topic (or the prompt on this page to write them), and a few minutes. No camera, microphone, software, design skills or credit card.

How do I sign up?

Go to jajavideo.com and press "Continue with Google". It takes about 10 seconds. You can also sign up with an email address. No card is asked for.

What's the very first thing I should do after I sign up?

Make one test video before anything else. Open the dashboard, stay on the Single tab, and paste this:

Title: Estate planning: the will nobody can find
Here's a mistake that undoes years of careful planning. You sign a will, put it in a drawer, and never tell anyone where it is. When the time comes, your family can't find it, and the law treats you as if you died without one. Keep the original somewhere safe, tell your executor exactly where it is, and review it after big life changes like a marriage or a new child. This is general information, not legal advice for your situation. Search Hartley Wills and Estates on Google.

Choose English and any voice, press Generate, and in a couple of minutes you'll see your first finished video. After that, everything else on this page will make sense.

How long until I have my first video?

Usually a couple of minutes per video. If many people are making videos at the same moment it can take a bit longer. You can close the tab: you'll get an email the moment it's ready.

Do I need to install anything?

No. Everything runs in your browser, on a computer or a phone.

Scripts: what the video says

What is a "script"?

Just the words the voice will say in the video. Nothing technical. For a 30–50 second video that's about 90–130 words, roughly one short paragraph.

I'm not a writer or a speaker. Who writes the scripts?

You don't have to. You have three easy options. One: copy the wills and estates prompt on this page into Claude, ChatGPT or Gemini, and it writes 10 scripts for you. Two: inside jajavideo, type one line like "a tip about why a will and a power of attorney are not the same thing" and press ✨ Write script. Three: ask Jaja, the script assistant, for ideas in plain words. Your only job is to read the result and make sure the information is accurate and general, not advice for one person's situation.

What's the "Title:" line for?

It names your video so you can find it later. It is never read aloud and never shown in the video. Use the pattern Topic: hook, for example Title: Estate planning: why a DIY will can cost more.

Do I write anything about the pictures or scenes?

No. Write only what should be said. jajavideo's built-in director reads your sentences and chooses a matching visual for each one by itself.

How do I make people contact me at the end?

Make the last sentence your credit, for example "Search Hartley Wills and Estates on Google." The voice reads it out. If you mention a website, write it as words, "hartleywills dot com", so the voice says it correctly. Jaja can also add the ending for you if you tell it your firm name or phone number.

Can I fix a word or a sentence the AI wrote?

Of course. It's just text. Change anything before you paste it into jajavideo. If you notice a problem after the video is made, edit the text and make it again.

What if I run out of ideas?

Use the 30 ideas on this page, write down the questions clients ask you at the first meeting, or reply to the AI in the same chat: "Write 10 more, completely different tips." You can also paste one of your firm's blog posts and ask for five scripts based on it.

Bulk: many videos in one paste

What is Bulk, in simple words?

Bulk lets you paste several scripts at once and get a separate video for each one. Instead of making ten videos one by one, you paste ten scripts in one go and come back to ten finished videos.

How does jajavideo know where one video ends and the next starts?

Put a line with only AAA between scripts. Each script starts with its own Title: line. Here is the smallest possible example, 3 scripts that become 3 videos:

Title: Estate planning: the executor's real job
Choosing an executor is not a thank-you for a close friend. It is a job. Your executor has to find the will, list the assets, pay the debts and deal with the tax office, often for months. Pick someone organised who is willing to do it, and tell them where the paperwork is. This is general information, not legal advice for your situation. Search Hartley Wills and Estates on Google.
AAA
Title: Estate planning: guardians for young children
If you have young children and no will, a court may decide who raises them. That is the part most parents never think about. In your will you can name a guardian, and you can also say who should look after the money until the children are older. Review the choice as your family changes. This is general information, not legal advice for your situation. Search Hartley Wills and Estates on Google.
AAA
Title: Estate planning: why a power of attorney matters
A will only speaks after you die. A power of attorney is for while you are alive but can no longer manage your own affairs. Many people sign one and never sign the other, then their family has to apply to a court for permission to help. Ask what both documents do in your country, because the rules differ. This is general information, not legal advice for your situation. Search Hartley Wills and Estates on Google.

Real scripts should be longer (90–130 words), but that's the whole idea: Title, text, AAA, repeat.

Where do I paste them?

In the dashboard, click the Bulk tab (next to Single), paste everything into the big box, choose the language and voice, and press Generate. All videos use the same voice and caption style.

Do I have to write "AAA" myself?

No, if you use the prompt on this page. It already tells the AI to put AAA between scripts, so you copy the AI's answer and paste it as it is.

I forgot the AAA lines. What happens?

If each script starts with its own "Title:" line, jajavideo still splits them correctly. AAA is simply the safest way to be sure.

Can I mix languages in one Bulk paste?

It's best to paste one language at a time, so every video gets a voice that matches. Make the English batch, then the Spanish batch.

Where do I find all the videos afterwards?

On your Videos page. Each one appears as soon as it's ready, and you get an email when they're done. Download them any time within 30 days.

The video itself

Will my face or voice be in the video?

No. The videos are faceless: real images and short clips, a natural AI voice-over, music and captions. Nobody appears on camera, and you never record your voice.

Can I choose the voice and the captions?

Yes. Choose from 300+ natural voices in 74 languages, and from 5 caption styles: Classic, Karaoke, Word Pop, Box Highlight or Two-line.

What if I don't like how a video came out?

Press "Make it again — free". It's made again from the same script with fresh visuals, and it never counts against your free videos.

How long can a video be?

Shorts can run up to about 3 minutes of narration, but 30–60 seconds usually works best. The Unlimited + Long plan adds landscape YouTube videos up to 4 minutes.

What format is the video?

A vertical 1080×1920 MP4, the standard size for YouTube Shorts, TikTok, Instagram Reels and Facebook. Make it once, post it everywhere.

Will faceless videos make me look less professional?

Not when each video answers one real question clearly. People judge a short by whether it was worth their time. A calm, accurate explanation of what happens to a joint account when someone dies reads as expertise, and your firm name is right there at the end.

Posting & scheduling

Do I have to post a video every day?

No. Post at the pace that suits you. The simple rule is: the more useful videos you put out, the more potential clients learn your name. Two or three a week is a fine start. Steady beats occasional bursts.

I don't have time to upload every day. What can I do?

Schedule them. Make a batch of videos in one sitting with Bulk, then use the scheduling tools that the platforms already give you for free, so one video goes live each day (or every other day) while you work.

  • YouTube: upload in YouTube Studio and choose "Schedule" instead of "Public", then pick the date and time.
  • Instagram and Facebook: Meta Business Suite lets you schedule Reels ahead of time.
  • TikTok: on the TikTok website you can set a future posting time when you upload.

One hour on Sunday can fill the whole week. Platform menus change from time to time, so look for the "Schedule" option when you upload.

Where should I post first?

Start with one platform you already use or where your clients are, often YouTube Shorts or Instagram. Once that's a habit, post the same videos on the others. They're already the right size.

What should I write in the description?

One or two sentences about the tip, your business name, and how to contact you. On YouTube, add a link to your website if your channel allows links.

Does jajavideo upload the videos for me?

No. You download each video and post it yourself, so you stay in control of your accounts.

Results

How soon will I get clients from this?

Nobody can promise that, and we won't. Estate planning is a slow, trust-based decision, and video builds up over time. Give it a steady few months, look at which topics get watched, and make more like those.

How do I know what's working?

Each platform shows you views and how long people watched. Look for videos that keep people watching past the first few seconds, and repeat their topic and opening style.

My first videos got few views. Did I do something wrong?

Probably not. New accounts often start slowly while the platform learns who your videos are for. Keep posting at your own pace, make your first sentence stronger, and keep each video to one clear point.

Do these videos help my firm get found online?

They add visibility on YouTube, social platforms and Google Business Profiles, and can keep visitors engaged on pages where they're embedded. No video guarantees new clients, so don't promise that to clients.

Clients & business

Can I make videos for my clients and charge for them?

Yes. Commercial use is included on every plan, so you can publish videos on your firm's accounts and include video as part of your service. Keep each script general information, and check it against your professional advertising rules before it goes out.

Can I put my own logo on the videos?

Yes, on the Unlimited plans. Every video is watermark-free, or carries your own logo if you want it.

Can I make videos in my clients' languages?

Yes, in 74 languages including right-to-left ones like Arabic, Persian and Urdu. Ask the prompt to write in that language, then pick a voice in the same language.

Free plan & price

Is it really free?

Yes. Every day you get 5 completely watermark-free videos, about 150 a month, with no card. After those 5, you can keep making videos with a small "Made with jajavideo" credit.

When do my 5 free videos reset?

Every day at 00:00 UTC.

Do failed videos or redos count?

No. Only finished videos count, and "Make it again" is always free.

What do the paid plans add?

Unlimited ($27/month): unlimited watermark-free videos, your own logo, priority in the queue. Unlimited + Long ($47/month): everything in Unlimited plus landscape videos up to 4 minutes. Both are monthly PayPal subscriptions you can cancel any time.

Ask our agent

Questions about making videos as a wills & estates lawyer? Ask.

Never made a video? Not sure what to write, how Bulk works or how to schedule? Ask Jaja in your own words. It knows jajavideo and it knows what estate lawyers need.

JajaAnswers questions for wills & estates lawyers
Hi! Ask me anything about making videos for your estate practice: getting started, scripts, Bulk, scheduling, client families or the free plan.

A better way to get clients

Don't work harder — work smarter.

Let your videos bring you clients, and let the clients come to you.

Your first 5 videos are free today

You know how to protect a family's future. Let them hear it.

You're an expert in your field. Short videos are one of the calmest ways to show it, and you don't need to be a speaker or a writer: the prompt writes the words, jajavideo makes the video.

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